Balance
Brilliance
Accounting Firm (Freelance Project)
Brand Experience Design, UI Consulting
2 Weeks
For Balance Brilliance, I acted as the Visual Designer to elevate their digital presence. I designed a strategic brand identity and optimized their website imagery to drive higher lead conversions. By transforming a standard template into a professional, cohesive experience, I helped the firm better communicate its expertise to offshore clients.
What motivates our users
This is a brief structure that I can explain the depth of design service I provide for product companies.
Customers
“Place food orders easily, customize preferences, and enjoy a seamless dining experience with timely service.”
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Employees
“ Efficiently take and relay orders, serve food, and ensure customer satisfaction through effective communication and coordination with the kitchen.”
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Managers
“Monitor revenues and sales, analyze performance data, and make informed decisions to maximize profitability and streamline restaurant operations.”
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INFORMATION ARCHITECTURE
Role based information sharing
INSIGHTS
Design solution for these complex problem.
Over 80% of restaurant failures are tied directly to poor cash flow management, emphasizing that this problem is preventable.
01 Failure Prevention
Overly complicated menus and unclear layouts slow down staff, causing errors and delays during busy times and reducing order accuracy.
02 Complex Navigation
A high-quality restaurant experience is defined by invisible service; any internal friction immediately becomes visible to the customer as poor service.
03 The Service Paradox:
Lack of seamless order syncing between front-of-house, delivery personals, and kitchen leads to food prep mistakes and dissatisfied customers due to delayed or incorrect orders.
04 Poor Order Integration
This service failure is directly caused by fragmented systems and disjointed data, which translate internal operational inconsistencies into external outcomes like delayed orders and inconsistent quality.
05 Operational Root Cause
Effective management tools are critically required to enable data-driven decision-making, transforming chaotic cash flow into a transparent, managed process for sustainable operations.
06 The Data Mandate
SOLUTION
Design solution for these complex problem.
Role-based simplicity
Interfaces are strictly tailored to the user's role (e.g., cashier vs. owner), filtering out irrelevant features for low cognitive load.
Navigation efficiency
All high-level navigation is visible on the main screen, maximizing clarity and minimizing clicks.
Graphical task flow
Designed informative empty/loading states that build intuitive graphical memory for faster, more confident order management and daily task execution.
DESIGN HIGHLIGHT
